The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

This is Gladwell’s most thorough book. It has everything that I wanted from Outliers and Blink: research, diagnosis, and a clear call to action. Although admittedly, the research is not quite as fun as it is in his two following books.

If I had Gladwell’s attention, I would ask him this: How do you capitalize on your role as either a Connector, Maven, or Salesmen? And what if you are none of the above, but rather a part of the phenomenon-following mob? Can you aspire to a different role than the one you are naturally gifted with? I identified with the Maven, as I’m sure most journalists do. So what do I do with that beyond disseminating news and culture? Can a Maven be a trend setter or a Connector? Since I don’t have Gladwell’s attention, I guess that is rhetorical.

One thing I love about Gladwell is that he presents strong theory and analysis in a way that allows for variance. One of my favorite quotes from this book: “That’s why social change is so volatile and so often inexplicable, because it is the nature of all of us to be volatile and inexplicable.”

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