Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Blink is a compelling read, despite its weak overall theme, which is that sometimes split-second decisions are good and sometimes they’re bad, and we need to learn when to trust our first impressions and when to discount them (except there’s no real way to make that distinction).

“Blink” was a very complicated book with many facets and it’s hard to explain all of them or review them all without writing an essay. In the end, I think the main goal isn’t perfect knowledge of the subject of thinking without thinking, but rather consideration of it and how it can benefit us or hinder us both individually and as a society.

The book is a pleasure to read simply because of its case studies. Gladwell throws in so many topics — art, politics, marriage, consumer testing, athletes, war, police shootings, music — that there is bound to be something engaging for everyone.

After finishing Blink, I feel like I’ve learned something important, but I’m not sure exactly what, other than that Gladwell has a very charmed career.


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